April 2, 2007 - Movies on Madison is bringing the 2007 Tribeca Film Festival (TFF) uptown for the first time this year with a two-week long movie preview event from April 18 – May 5. In a joint salute to the 40th Anniversary of the NYC Mayor’s Office of Film, Theatre & Broadcasting, the public will experience a preview of the 2007 Tribeca Film Festival with windows spotlighting films showing at this year’s festival April 25 – May 6 in participating boutiques from 57th to 86th Street. Each of the stores has “adopted” a TFF film they will showcase in their windows, in store exhibitions, and private receptions with a percentage of sales benefiting the Tribeca Film Institute. The event is sponsored by American Express and presented by the Madison Avenue Business Improvement District (BID).

The Tribeca Film Festival partnered stores with an exceptional selection of films that capture the spirit of the brands. For example, Oilily chose “Planet B-Boy.” Cartier selected “The Air I Breathe.” DKNY opted for “Education of Charlie Banks.” Calypso went romantic with “2 Days in Paris”, while Joseph went dramatic with “You Kill Me.” Judith Leiber partnered with “My Best Friend” and Mulberry matched up with “Golden Door.” Lockes Diamonds will showcase “Anita O’Day,” and Eileen Fisher will spotlight “Beyond Belief.”

Movies on Madison kicks off on Wednesday, April 18, with a press walk up Madison Avenue attended by Tribeca Film Festival founder Jane Rosenthal and the MOFTB Commissioner Katherine Oliver. That evening, participating boutiques will be holding kick-off celebrations in honor of their adopted films and featured actors, directors and producers are expected to attend. In addition, tickets will go on sale to the public at a 2007 Tribeca Film Festival at special box office at the Hotel Plaza Athenee at 37 East 64th Street at Madison Avenue, which will be open daily from 2 p.m. – 8 p.m. through May 5.