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February 1, 2007 - The Mayor's Office of Film, Theatre and Broadcasting's February bus shelter campaign promoted Little Italy: Past, Present and Future. The film, available on DVD, is part of an effort to landmark Little Italy as an historic district, and is released by The Medici, Inc., a non-profit foundation working towards this goal.
The bus shelters promoted the film as part of the City's “Made in NY” marketing credit, which provides eligible film and television productions with free advertising to promote their releases, at a value of one percent of their below-the-line budgets. Click here for more information, and click here to view past campaigns!
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