"Made in NY" apparel, co-branded with the "Law & Order" logos, is available for purchase at the NBC Experience Store and online. Click here for more information.

NYC’s entertainment production industry employs over 100,000 New Yorkers and generates $5 billion annually for the local economy.


Soap stars from As the World Turns and soap icon Susan Lucci show off their "Made in NY" apparel

The “Made in NY” program developed by Mayor Michael R. Bloomberg and Katherine L. Oliver, Commissioner of the Mayor’s Office of Film, Theatre and Broadcasting, is a testament to the depth of talent, locations and resources in New York City. It supports film and television projects by offering incentives and special services to productions. The “Made in NY” logo serves as a “mark of distinction” for qualifying productions.


Mayor's Office of Film, Theatre and Broadcasting Commissioner Katherine Oliver presents "Made in NY" apparel to talk show hosts Rachael Ray and Martha Stewart.

In 2006, the NYC Mayor’s Office of Film, Theatre and Broadcasting launched a line of apparel featuring the “Made in NY” mark in an effort to generate awareness of the contributions of the entertainment production industry to the City’s economy, as well as instill pride in New Yorkers for hosting film and television productions in their City.

Mayor Bloomberg and model/Project Runway host Heidi Klum admire the "Made in NY" apparel.

Mens, womens and baby apparel is available for sale at Macy’s 34th Street, Museum of Modern Art Gift Shop (53rd Street), City Store and online at the New York City official gift shop - www.nycshop.com.